Feb 24, 2014, 8:00 AM, Posted by
What convinces college students to get flu vaccines? Read the latest in our efforts to apply behavioral economics to perplexing health and health care problems.
Almost every college student knows that getting sick while at school will have negative effects on their grades and social life. So why do so many students forgo flu vaccinations that are readily available at almost every college health center? Researchers at Swarthmore College tested three approaches to motivate students to get a flu vaccine: a financial incentive, a peer endorsement via social networks, and an email that included an audio clip of a coughing individual to convey the consequence of not getting the vaccine. The researchers found that students offered as little as $10 were twice as likely to get a flu vaccination.
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Feb 14, 2014, 9:00 AM, Posted by
Pioneer Blog Team
By Emmy Ganos
I work for the country's largest foundation dedicated to health, but I have a secret. I have a huge problem staying away from my go-to comforts: macaroni and cheese, doughnuts, and most of all, the couch. I'm able to keep away from donuts most of the time, by exercising huge degrees of willpower on my way home from work each night (RIGHT PAST the Krispy Kreme). But by the time I get home, that's enough exercising for me, and I'm ready for my macaroni and my couch.
And, another secret, I barely exercise. About once a week, I walk for transportation around Philadelphia, and I walk fast. But that's the full extent of it for me. It is not uncommon for me to spend whole days on the couch -- with a great book and my cat on my lap, working on my laptop, or binge-watching HBO with my husband. I rarely exercise at work--despite free exercise classes and a free gym.
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Feb 12, 2014, 8:00 AM, Posted by
How’d you sleep last night?
Like many Americans, I’m a mother of small children. And like many Americans, I have a full time job with a long commute, from New York City to Princeton, New Jersey. Like too many Americans, I don’t always get as much sleep as I need to do a good job as a mother or as a program officer here at the Robert Wood Johnson Foundation.
So when WNYC recently asked me to participate in a roundtable discussion about sleep with Dr. Shelby Freedman Harris and Dr. Carl W. Bazil, I hesitated; clearly, I’m no expert on the subject. But I’ve spent a large part of my career in the Foundation’s Department of Research and Evaluation, where we support research into the root causes of poor health and explore how we can accelerate improvements in health and health care. And as I thought about the studies we’ve supported over the years on behavior change and other research I’ve encountered, I realized that much of it might shed light on the national challenge of sleep deprivation.
What follows are the thoughts I shared at the WNYC panel. I’d be thrilled to hear what you think might work.
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Jan 24, 2014, 8:00 AM, Posted by
If we're going to create a culture of health in this country, then we need to re-examine our influence strategies. In other words: We need to get better at delivering the exact right message or intervention that is most likely to get someone to take action that improves their health, their family or friends' health or the healthiness of their community. And that means we need to get better at microtargeting — applying the vast amounts of data available about people's habits and preferences to identify who is most persuadable.
I recently co-hosted an RWJF-funded Healthspottr Innovation Salon focused on the subject of microtargeting, where I met Ricky Gonzales of Enroll America and Erek Dyskant of BlueLabs, both of whom were on the Obama campaign's data analytics team. They talked about how they used microtargeting during the campaign and how those innovations may apply to health, something you can read more about in articles from The New York Times, Mother Jones, and the Wall Street Journal, among other sources. When I observed that several approaches they described might have applications for health and health care, Dyskant said, "Influencing people to make healthy decisions is much harder than getting someone to vote in a single election."
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Jan 21, 2014, 2:00 PM, Posted by
At this time of year, many of us find ourselves trying hard to stick to that New Year’s resolution to eat healthier. Here is some good news: simple changes in our environment can have meaningful, sustained effects on our ability to make healthy food choices.
Committing to a healthier diet and trying to lose weight is hard, and many people believe they can do it as long as they have the right motivation and attitude. We’ll say things like, “I’m going to eat better” or “I’m going to eat fewer unhealthy foods.” But that commitment can be tough when people face a variety of unhealthy choices and just a few healthy ones. Or when it’s hard to tell which is which.
Researcher and physician Anne Thorndike and her colleagues at Massachusetts General Hospital tested a novel idea: if all healthy food and drinks sold in the hospital cafeteria were labeled green, and all unhealthy items had red labels, would people make healthier choices?
Read more on the Culture of Health blog.